To be eligible, you have to be an Australian Brewery and have entered a minimum of three beers into the 2017 Australian International Beer Awards. Of these three beers, a minimum of two containing Weyermann® malt must obtain a medal at the awards on the evening of Thursday 18th May 2017.
AIBA entries open on Tuesday 7th February and close on Friday 24th March.
BONUS POINTS can be earned through social media, we want you to get inventive showing off Weyermann®. Any old photo/ video will count – but if you are feeling really creative there are no boundaries to where you can take this! We want you to show us how much you love using the premium Weyermann® malt. There is no limit to the amount of bonus points you can earn. It’s all about the creativity so the more the merrier as each post could be worthy of a point!
Some examples of this are the ‘Brewers Table Video’ video by Joseph Wood of Liberty Brewing (New Zealand’s winner in 2016) and Epic Brewing Company’s ‘We Really Love Malt Video’ video.
Every social media post will count – small or large, text, photo or video. Please post these to Facebook, Instagram or Twitter, and remember to tag us @Cryermalt, to make sure we see your post on social media. If you have any questions about social media bonus points, have a look first at our FAQ about posting and tagging.
But the ultimate decider will be on the evening of the Australian International Beer Awards. For each medal you win we want you to tell us the award your beer received (Gold, Silver, Bronze) plus the % of Weyermann® malt it contains. Each medal/trophy will count, so make sure you share with us all of your successes and include our birthday hashtag #Cryermalt25.
The results will be calculated on an overall average score worked out from the following: each Gold medal will be worth 10 points, each Silver medal will be worth 7 points and each Bronze medal will be worth 5 points and this will be multiplied by the amount (%) of Weyermann® malt you use in that beer. The average will then be taken from all the beers you submitted to us plus any bonus points you received and that will be your final score.